Tholz Global’s Participation in the Atlantic City Trade Show Strengthens Its International Presence
The pool industry in the United States began the year with one of the most anticipated gatherings in the sector: The Pool & Spa Show 2026, held in January in Atlantic City.
Among the highlights of the event was Tholz Global, the brand representing Tholz’s international expansion, bringing modern and highly efficient solutions for pool lighting and automation to the North American market.
With a strategic presence and a portfolio aligned with the demands of U.S. professionals, Tholz Global’s participation marked an important step in consolidating the brand on the international stage.
What was The Pool & Spa Show 2026?
The Pool & Spa Show 2026 was one of the leading professional events in the pool and spa industry in North America.
The trade show took place at the Atlantic City Convention Center in New Jersey, bringing together thousands of professionals from the sector, including:
Retailers and distributors
Installers and builders
Manufacturers and suppliers
Pool technology specialists
The event officially took place on:
📅 January 27–29, 2026
In addition to a large exhibition area, the show also featured educational sessions and networking opportunities with some of the biggest names in the industry.
Atlantic City: a strategic meeting point for the industry
During the end of January, Atlantic City became the epicenter of trends and innovations in pools and spas.
The event provided an ideal environment for companies to showcase solutions focused on:
Efficient LED lighting
Smart automation
Sustainability and energy savings
Modernization of existing systems
And it was exactly in this context that Tholz Global stood out.
Tholz Global: Brazilian innovation and excellence in the American market
Tholz is recognized for developing advanced technologies for pool automation and lighting, serving as a reference in Brazil for the quality and innovation of its products.
With the creation of Tholz Global, the company took an important step toward meeting the specific needs of the U.S. market, offering solutions compatible with local standards and requirements.
During The Pool & Spa Show 2026, the brand reinforced its commitment to delivering:
Practical and modern technology
Efficient and durable products
Simplified installation
High compatibility with existing systems
Spotlight on pool lighting: efficiency and visual experience
One of Tholz Global’s main focuses during the event was presenting underwater lighting solutions with superior performance and premium finishing.
The pool lights and control systems offer benefits highly valued by both professionals and consumers, such as:
Uniform illumination
Energy efficiency
Modern aesthetics for outdoor living areas
Long service life and reliability
The goal is to transform the pool into a complete environment—functional and visually impactful.
Automation compatible with major American brands
Another important differentiator presented by Tholz Global is the compatibility of its controllers with pool lights from the leading brands in the U.S. market, such as:
Jandy®
Hayward®
Pentair®
This represents a highly advantageous solution for retrofit projects, where the customer wants to modernize lighting control without replacing the entire existing infrastructure.
✅ Easier installation for professionals
✅ More opportunities for resellers
✅ More innovation for end consumers
The importance of Tholz Global’s participation in the trade show
Being present at The Pool & Spa Show 2026 represented more than an exhibition—it was a strategic initiative to strengthen the brand’s international expansion and build new connections in the American market.
The event provided Tholz Global with:
Visibility among key industry players
Closer relationships with distributors and retailers
Alignment with global automation trends
The opportunity to reinforce its authority in pool technology
An essential event for pool and spa professionals
The Pool & Spa Show remains one of the most important annual gatherings for professionals looking to grow in the sector and stay ahead of market evolution.
Trade shows like this allow for:
Professional development
Direct access to new technologies
Business expansion
Stronger connections between manufacturers and strategic partners
And Tholz Global’s presence reinforces its commitment to innovation and excellence in the pool lighting segment.
Tholz Global: a new chapter in the American market
Participation in The Pool & Spa Show 2026, in Atlantic City, marks another important milestone in Tholz Global’s journey as a brand prepared to serve the North American market with modern, efficient, and reliable solutions.
Pool technology is evolving—and Tholz Global positions itself as an active part of that future.